And Apple CEO Tim Cook says there’s “a hands-on area” at the end, so, you know, hardware confirmed. Go read our liveblog, which is way ahead of all the streams! And also more fun.
Apple Archive
Archives for September 2025
I’m betting we’ll get: iPhone 17s, iPhone Air. New Watches, new AirPods. (I am oddly more excited about new AirPods than any other device this year.) From what Bloomberg and others have reported, there might be a big focus on cases and accessories. I’m not expecting much Siri talk, and I don’t think we’ll see a new Vision Pro or even a new iPad, though both have been rumored to be possibilities.
I’m not expecting fireworks, really. But I’m hoping against hope that Apple takes this opportunity, on the 10-year anniversary of the Apple Watch, to make it the phone-replacing, do-everything device it truly could be.
Jake says: “A cool day here in Cupertino. It’s packed and we’re making our way into the venue.” Follow along on our live blog!

We’re here with the latest on iPhones, Apple Watches, and AirPods.
This is the iPhone event, so obviously Apple’s going to talk a lot about gadgets. But it’s also Apple’s most public, mainstream moment of the year, and a key moment to see how Apple explains itself to the world. Will the company talk about AI and Future Siri? Will it talk about privacy? Show Ted Lasso trailers? Or will it spend the day happily in the details of building beautiful devices? (One guess: probably no recap of last week’s dinner with President Trump.) It’s always interesting to see what kind of company Apple hopes you think it is.
I’m really asking. It looks very much like the whiz-bang-iest device of today’s Apple event — which starts in less than an hour! — will be a new device called either the iPhone 17 Air or just the iPhone Air. Much will be made of its thinness; there might be a manila envelope. Are you psyched to see it? Totally ambivalent? Filled with rage at the whole concept? Our newsroom is all over the place, I want to know what you think.


We’ve seen several leaks of the iPhone 17 lineup already, but these new images shared on Weibo show them all together side-by-side in various color options. Will the blue versions of the iPhone 17 and iPhone 17 Air, and those orange iPhone 17 Pro models, actually be that vivid? We should find out at the launch event later today.




Wabetainfo says the WhatsApp for iOS beta 25.24.10.72 update adds support for Live Photos in chats, groups, and channels, after rolling out similar support for motion photos on Android last month. Users can decide whether to send them as a still image or the original dynamic clip.
Here’s our first look at what Bloomberg’s Mark Gurman calls “a pricey, high-end cross-body strap that has been a priority of the company’s design team.” It attaches to the bottom of Apple’s TechWoven cases that hold the latest iPhones — all expected to be announced tomorrow.






