Nilay Patel
The next generation of music executives are getting their start on TikTok.
TikTok’s influence on the music industry is seismic — there’s a reason songs just keep getting shorter and sounding like nursery rhymes — but here’s neat Billboard piece on how labels and streamers are turning to TikTok for the next generation of talent.
Within a year of posting as Mostley Music, Motley found himself suddenly able to break into the industry which felt impenetrable to him just months earlier. Atlantic and Interscope/ Darkroom offered him A&R consultant gigs and Spotify tapped him as co-host of their Spotify Live show Lorem Life.
