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Creators Archive

Archives for December 2022

Broadway’s K-pop musical showed how hard it is to create internet fame

A Broadway musical tried to court extremely online fans of artists like BTS and Blackpink. It didn’t quite succeed.

Monica Chin
How CoinDesk’s FTX scoop left a hole in its corporate overlord

What happens when a story has impact?

Elizabeth Lopatto
Elizabeth Lopatto
Elizabeth Lopatto
What it’s like to be a person whose job it is to imitate a chatbot.

Writing in literary magazine n+1, Laura Preston tells us what it was like to impersonate Brenda, a chatbot whose fallbacks were “poets and writers with MFAs, but there were also PhDs in performance studies and comparative literature, as well as a number of opera singers.”

Getting this talent was possible because, at $25/hr, they got paid better than they would as adjuncts in academia.

The only way to keep pace with the inbox was to go into a state of focus so intense that at times I felt on the verge of astral projection. I heard nothing and felt nothing, not even the cues of my body. I sometimes became light-headed, and it would occur to me that I hadn’t been breathing. A senior operator watched our inbox stats at all times, and if a message went unanswered for more than a few minutes, we were in for a public shaming on Slack.

How to Replace the SkyHow to Replace the Sky
Matt Huynh
Jacob Kastrenakes
Jacob Kastrenakes
What do you do for a living, “What do you do for a living” guy?

The LA Times caught up with Daniel Mac, TikTok’s legendary interviewer of people with extremely expensive cars. I’ve always wondered how staged the videos are, but it turns out, there’s just a lot of standing around and waiting.

A number of elements have to break in his favor: An expensive vehicle is essential, but it also helps if it is in the rightmost lane with the windows down. Timing is tricky — if the stoplight on Rodeo is green, there isn’t enough time for an ambush. Auto owners who refuse to say what they do lead to higher engagement in the comments section, and “if there’s a female in the car,” Macdonald says, “it’s gonna go 10 times more viral.”