KTLA has had a look around Meta’s X/Twitter competitor and points out that several major brands, including the BBC, CBS, and the NFL, have quietly stopped posting on Threads from their main accounts. Those that have continued are seeing limited engagement, which makes sense given how overall user numbers have dipped (Meta, obviously, is reportedly working hard on changing this).
We haven’t updated this timeline of ill-fated celebrity “creative directors” for tech companies in several years, but something about today’s calorie-free Paris Hilton / X announcement really cements my belief that we’re just reliving 2015 on the internet in every way.
Inspired by X CEO Linda Yaccarino flashing her home screen during her Code Conference interview, many of my colleagues at The Verge have been sharing their own home screens on Threads.
The fools! Now I’ve collected them and put them into a gallery here for all to see. (Don’t worry, I included my own.)
Anyway, did you get in on this bit? Share a link to yours in the comments! Or don’t. I’m not your boss.
