Emma Roth
Google lists “additional facts” to prove it’s not misleading video advertisers.
The findings from Adalytics published last month suggested that Google broke its own rules on video ads by placing ads in small, muted video players on sites and letting them play on repeat.
Now Google claims Adalytics used faulty methodology, citing third-party data showing video ads mostly run on YouTube, as promised, and not outside sites. It also claims the report “ignores or is unaware” that even if an ad is shown on another site, that doesn’t mean the advertiser was charged for it.
