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Sean Hollister

Sean Hollister

Senior Editor

Senior Editor

    More From Sean Hollister

    Sean Hollister
    Sean Hollister
    Half of that just happened.

    My story about this morning’s kerfuffle over hiding Spotify numbers just went up, but a good portion of it just happened right after the lunch break: Epic, Google, and Spotify argued before the judge whether “two numbers” that may or may not be key to making Epic’s case should be sealed.

    The judge wasn’t having it.

    But we did learn that “there is a rate set much, much lower than the rates you’ve been hearing about at trial.”

    Sean Hollister
    Sean Hollister
    And we’re on lunch.

    Back in a bit.

    Sean Hollister
    Sean Hollister
    Bumble tested what it’d be like to only have Google Play Billing — and saw a 30 percent dip in users and per-user revenue.

    But... was that because it charged more instead of totally absorbing Google’s fee? That’s not clear to me. The experiment was in 2017 and 2018.

    It did forecast losses of $40 million to $50 million per year after the forced switch a few years later, though, so I suppose it was eating some.

    The actual decline for Badoo on Android was 9.2 percent, it sounds like, but I missed some of the other important context there. One of the hits to Badoo was that Google Play didn’t support one-day subscriptions, Watts testified.

    Sean Hollister
    Sean Hollister
    A note about Bumble:

    While this video deposition is from August 2022, it seems Google successfully tempted Bumble to try its User Choice Billing afterward.

    Google announced three months later, in November 2022, that Bumble would be joining the pilot program to allow alternative payment methods on Android. That has since happened, Google spokesperson Dan Jackson reminds me. We’re asking how much revenue Bumble shares with Google.

    Sean Hollister
    Sean Hollister
    Our first video witness.

    Richard Watts, VP of product for revenue at Bumble and general manager of Badoo, was recorded in a video deposition on August 4th, 2022, that’s now playing for the court.

    Watts says the apps used to pay 3–6 percent per user transaction with alternative payment methods — compared to 15–30 percent now. He says the web versions count for less than 10 percent of the company’s revenue and claims no alternative Android store is a viable alternative.

    “Customers are used to finding apps within the Play Store, and that’s core to our business.” The Galaxy Store “doesn’t have the same scale,” he says.

    Sean Hollister
    Sean Hollister
    Epic is the one getting Paddled, IMO.

    While Epic was able to point out Paddle charges 10 percent or less for its app payments platform and isn’t allowed on Google Play, Google quickly turned things around:

    “Paddle has a financial interest in Epic winning its lawsuit, doesn’t it? If Epic wins, you’d be able to compete to win tens or hundreds of millions of dollars, right?”

    “That would be my hope,” says Owens.

    Google went on to use Paddle to help advance its argument that app platforms deserve more money than simple payment processors, having Owens admit that it charges more than PayPal or Stripe because it offers more services.

    And that Paddle, unlike Google, doesn’t offer parental controls, budgets, and the ability to save payment info from different developers.

    Sean Hollister
    Sean Hollister
    “Play Risk Mitigation.”

    Speaking of interesting bits from exhibits the public can’t see until the trial is over:

    One internal Google slide titled “Google-wide ROI shows positive contribution of $1.2B” suggested that Google would spend $1.78 billion from 2019–2022 on “Play Risk Mitigation.”

    It showed Google spending a projected $95M in 2019, $294M in 2020, $588M in 2021, and $803M in 2022.

    There was also a field called “total cost to serve,” where Google would spend a projected $994M over that same period: $50M in 2019; $340M in 2020; $316M in 2021; and $288M in 2022.

    Sean Hollister
    Sean Hollister
    Confirmed: The Epic v. Google exhibits will not be publicly accessible until after the trial.

    The district court’s director of courtroom operations has confirmed this to The Verge. There will be no document dump before the jury has reached its verdict, no giant cache of emails for us to dig through.

    I can see some of the exhibits in the courtroom as they’re entered into evidence, though, and I’ll do my best to highlight any particularly interesting bits for now.

    Sean Hollister
    Sean Hollister
    Epic brought a Paddle.

    Specifically, Paddle founder Christian Owens, the latest witness on the stand, who is describing how he created an alternative platform for billing.

    Epic will likely try to use Owens to show how easy it is to stand up such a system and, thus, that Google doesn’t deserve so much money for Google Play. But we haven’t gotten that far yet.