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Creators Archive

Archives for May 2025

Jennifer Pattison Tuohy
Jennifer Pattison Tuohy
Sunny and Gizmo are the best thing on YouTube right now.

ICYMI, the livestream of a bald eagle nest in California’s Big Bear Valley is mesmerizing. Eagle-eyed viewers are anxiously waiting for the two twelve-week-old eaglets to fledge the nest, where they’ve been carefully raised by parents Jackie and Shadow since hatching in March.

The nest is perched about 145 feet above Big Bear Lake, so it’s a hair-raising prospect. But just yesterday, Sunny caught some serious air. Will this weekend bring the big day?

Mia Sato
Mia Sato
Getting attention has never been harder.

If you’re a celebrity promoting a new movie or your latest album, you used to follow a standard playbook of late night shows, magazine cover stories, or daytime talk shows. Now you have to do all that and eat chicken wings with YouTubers or give your hottest take while riding the subway. The New Media Circuit is a powerful driver of views, likes, and comments — but does it actually sell anything?

Emma Roth
Emma Roth
People spent the most time watching YouTube for the third month in a row.

That’s according to Nielsen’s media distributor Gauge report, which tracks how much time viewers spend watching TV across the networks and streaming platforms owned by different media companies each month.

In April 2025, Nielsen found that YouTube once again earned the top spot by capturing 12.4 percent of viewers’ total time watching TV. It’s followed by Disney (10.7 percent), Paramount (8.9 percent), and NBCUniversal (8.2 percent).

Image: Nielsen
Wes Davis
Wes Davis
Adam Conover regrets becoming “a crypto shill” for Sam Altman’s World.

Recently, the comedian behind Adam Ruins Everything made a promotional video for World that he’s since taken down. Now, he’s addressing blowback he received by calling his ad for the eyeball-scanning crypto company “one of the dumbest things I have ever done” and saying what he “honestly” thinks about the company.

One the highest-profile callouts of Conover’s video came from Rebecca Watson, aka Skepchick, who briefly summarizes World’s problematic exploits in her critique.

Mia Sato
Mia Sato
The Honey exposé fallout continues.

Six months after the coupon hunting extension Honey was accused of cheating shoppers and influencers, it appears the PayPal-owned tool is still losing users. According to 9to5Google, the number of Chrome extension users continues to drop — at one point 20 million people used the extension. Now, that number is down to 15 million.

Mia Sato
Mia Sato
The brewing fight at Politico over AI.

Unionized workers at Politico allege the company violated its contract by using AI-generated content in a live blog — and are escalating their complaint to arbitration this summer. The union says the AI-generated summaries contained factual errors and language that’s off-limits for writers. The result of arbitration could set an important precedent for an industry that’s seen countless AI disputes in recent years.

Dominic Preston
Dominic Preston
YouTube Premium Lite comes to Canada and Britain.

The cheaper subscription, which cuts ads on “most” videos, but not music, is expanding to Mexico, Argentina, and Brazil too, after launching in the US in March. It’s rolling out gradually, so check the Premium Lite site to see if you’re eligible to sign up — I’m still not, but my colleague Tom apparently is.

Premium Lite costs CAD$7.99 / £7.99 per month, compared to CAD$12.99 / £12.99 for YouTube Premium.