Nearly one year after announcing its new “Hype” button, YouTube is rolling it out to 39 countries, including the US, UK, Canada, Australia, and others. The feature is meant to help highlight smaller creators by letting fans “hype” videos that will then appear on a dedicated leaderboard.
That means no more scrolling through profiles to find the second half of a reel. If a creator links their videos, you can jump directly to the next one by tapping the “Watch Part 2” button beneath the reel’s caption.
Congress seemed to think a scrolling video platform was a national security threat. What changed?
The Wall Street Journal interviewed several “clippers,” or the people who dice up longer videos into short, grabby clips that get posted to accounts across Instagram and TikTok. One person, whose clipping business earns $20,000 to $30,000 per month, told the WSJ that “the only way to be famous in today’s internet world is with clips.”
[The Wall Street Journal]
I love this description of falling into the rabbit hole of TikTok Live streams of farm workers and other manual laborers, calmly and quietly going about their work. It’s competence porn that highlights the divide between those of us making stuff, and those of us watching from our phones.
With platforms caving to pressure from payment processors, adult content creators are left to figure out what’s next.
If you’re Cassey Ho, AKA Blogilates, you get a few design patents and do some good old public shaming. I chatted with Ho about the world of online dupes for this Tuesday’s Vergecast episode.
In the second half of the show, I visit a textile recycling facility to learn about reusing leftover material from the fashion industry. It’s a fascinating look at the huge impact a small group of people can make.
