Richard Lawler
Are you exaggerating what your AI product can do?
The FTC is casually warning companies to not do that in their advertisements, despite all of the current hype around AI bots and generative technology of all types.
Does the product actually use AI at all?
If you think you can get away with baseless claims that your product is AI-enabled, think again. In an investigation, FTC technologists and others can look under the hood and analyze other materials to see if what’s inside matches up with your claims. Before labeling your product as AI-powered, note also that merely using an AI tool in the development process is not the same as a product having AI in it.
Keep your AI claims in check
[Federal Trade Commission]
