Amazon’s September 2025 hardware event: all the news and announcements

Amazon’s fall hardware event had a little of everything: updated Echo speakers, several Blink security devices, and even a Kindle Scribe with a color screen. Most of the gadgets won’t ship for at least a couple of weeks, if not longer; however, most are also available for preorder at Amazon if you want to be among the first to try them.

To help make sense of it all, we’ve rounded up all of Amazon’s upcoming wares, along with quick summaries and preorder details for each device. And if you’re waiting for our thoughts, stay tuned: we’ll be reviewing many of the new devices in the coming weeks, including the latest Fire TVs, Echo devices, and more.

Amazon’s AI-powered Alexa is on its way to more homes soon. The upgraded assistant will be available straight out of the box with new hardware announced today. New Echo devices will come with Alexa Plus right out of the box; it’ll also be available to those who buy one of the new Fire TVs. Alexa Plus is still an early access program and only available in the US, but including it on the new hardware marks an important step forward for Amazon’s overdue assistant overhaul.

Alexa Plus hasn’t had an easy journey to get here. Amazon initially announced an LLM-embued Alexa update two years ago under former hardware exec Dave Limp. The project was delayed and eventually relaunched under a new boss, former Microsoft Surface head Panos Panay. From there, it rolled out in a limited release, eventually reaching a million customers over the summer.

Amazon just finished up its fall event, where it shared big updates across its entire hardware lineup. In addition to revealing new Echo hardware and Kindle Scribe upgrades, Amazon also took the wraps off refreshed Fire TV devices and a whole bunch more.

Here are all the announcements Amazon made during the event.

Alexa Plus is coming to a bunch of Amazon’s new and current Fire TV hardware. Just like before, you can summon the new, improved version of Alexa with your voice, but it’s designed to be much more helpful and better at fetching context-sensitive information about things happening onscreen that you might normally reach for your phone to find.

The company shared some ways in which Alexa Plus supercharges its X-Ray feature that tells you more about the content you’re watching on Prime Video. It can tell you about an actor’s background, tell you where a TV series was filmed, or school you on related trivia, all while you’re watching along. One of its coolest features is its ability to search for specific scenes in movies or TV shows within Prime Video, jumping right into the action.

Amazon announced three new Kindle Scribes this morning with a much nicer design. There’s even one with a color screen. I had a chance to check them out ahead of Amazon’s press event, and I have some thoughts.

This marks the third generation of the company’s larger 11-inch e-readers aimed at professionals, students, and people who just want… a big screen for magazines, books, or to jot notes on. The addition of a color display is one highlight, but these Scribes are also super light (14.1oz) and thin. At 5.4mm, they’re thinner than the iPhone Air and come with new AI features that will help users quickly summarize notes. I dig the new look with the thinner bezels. No more beefy side-chin.

Amazon’s newest Echo speakers look gorgeous. Thin bezels, bright, responsive touchscreens, 3D knit fabric-wrapped speakers with controls front and center, and most importantly, powerful hardware to help make the smart home sing. It’s almost everything I’ve ever asked for from my smart speakers and displays.

A lack of premium hardware — or any clear strategy around smart home devices — has long been an issue for Amazon. While practically giving Echo devices away has resulted in an impressive penetration for its Alexa voice assistant, they’re not devices people treasure. They don’t get much respect. These new Echo speakers look set to flip that script, and while they are more expensive, it feels like a minor price bump for a major hardware upgrade.

Amazon took the wraps off its latest Echo Dot smart speaker during its fall hardware event on Tuesday. The Echo Dot Max is a new entry that updates the recognizable spherical design with a flat face housing the speaker’s control buttons and LED light ring.

At $99.99, the Echo Dot Max is the same price as Apple’s HomePod Mini and costs twice as much as the fifth-generation Echo Dot. Amazon says the sound system has been redesigned to provide nearly three times more bass than its predecessor. Unveiled today alongside the new Echo Studio, Echo Show 8, and Echo Show 11, Amazon says that these are “the most powerful Echo devices we have ever created.”

At Amazon’s annual hardware event, it announced a fleet of new Fire TVs, including an Omni QLED model, as well as new 2- and 4-series televisions that are all available to preorder starting today and will ship next month. These TVs feature what the company calls omnisense presence detection. It will allow the TV to wake up when it detects that you walk into the room. You can also talk to Alexa Plus through the TV — no remote needed.

Alexa Plus is a smarter experience for the big screen than the previous iteration. Amazon claims it can give you suggestions tailored to your taste, even finding specific scenes within movies based on your query.

Amazon debuted the new Echo Show 8 and Echo Show 11 during its fall 2025 hardware event on Tuesday, after heavily relying on previous versions of the smart display to demonstrate upgrades coming to its Alexa smart assistant at an event earlier this year.

The Echo Show 8 is a new version of one of Amazon’s smaller smart displays, last updated in 2023. As the name suggests, it includes an 8-inch display and 720p resolution. It’s an LCD display, but apparently an improved one, with wider viewing angles and higher contrast than older Show hardware.

Amazon revealed a new Echo Studio smart speaker at its fall 2025 hardware event on Tuesday. A new speaker wasn’t a total surprise, as Amazon’s event invite hinted strongly that there might be new Echo devices revealed at the show.

The Studio is the “most advanced and best-sounding Echo ever,” Amazon’s VP of Alexa and Echo, Daniel Rausch, said at Amazon’s launch event. It has three full-range drivers, a custom woofer, and is designed for spatial audio and Dolby Atmos. Amazon has also moved the light ring around to the front. The speaker is also 40 percent smaller than the original model.

Amazon announced new versions of the Kindle Scribe today, including the Kindle Scribe Colorsoft, which features a larger version of the customized E Ink screen technology that Amazon uses in its color e-reader. The new Scribes feature a major redesign that does away with the asymmetrical chin on one side, making the devices look sleeker and more like a tablet.

The new Scribes feature larger 11-inch, glare-free E Ink screens — up from 10.2 inches previously — but Amazon has managed to make the new versions lighter than the first two. They now weigh just 400 grams compared to 433 grams for last year’s version, and at 5.4mm thick, they’re thinner than the iPhone Air.

Amazon announced the new Fire TV 4K Select streaming stick at its fall 2025 hardware event on Tuesday. The new streaming stick will cost $39.99 and ships in October.

The stick offers “vibrant 4K picture quality,” support for HDR 10 Plus, and “apps that launch remarkably fast,” Amazon says. It will work with “your favorite streaming services” and will “soon” support Xbox Gaming, Luna, and Alexa Plus.

Amazon is launching a trio of new Blink cameras today, headlined by a strange-looking device that sticks two cameras into a single body. The new Blink Arc combines two of Blink’s cameras into an angled mount so that they capture different views of the same area. The cameras then stitch their footage together into a single feed with a 180-degree field of view.

The Arc is designed to get rid of “blind spots,” Blink’s marketing lead, Amy Wiedemann, said on stage this morning.

Amazon just announced some new Ring hardware with upgraded 2K and 4K recording and some fancy processing tech that’s supposed to make streams look better than the competition.

The new $179.99 Ring Wired Doorbell and $59.99 Indoor Cam Plus both offer 2K resolution featuring tech that Ring is calling Retinal Vision. There’s also a ton of 4K Ring cameras. Onstage, we saw the $249.99 Ring Wired Doorbell Pro 4K, $199.99 Outdoor Cam Pro 4K, $249.99 Spotlight Cam Pro 4K, and the $279.99 Floodlight Cam Pro 4K. Amazon is also introducing power over ethernet (POE) versions of the Spotlight Cam Pro, Outdoor Cam Pro, and Wired Doorbell Elite. Those will cost $349.98, $299.98, and $499.99, respectively. Overall, the new designs are sleeker but still hew to the familiar Ring designs.

We’re at Amazon’s fall 2025 hardware event in New York City, where the company is set to announce a bunch of new gadgets ahead of the holidays. Amazon’s teaser image for today suggested new Kindles, Echos, and maybe a TV. Whatever it is, it’s been a long time coming: Amazon CEO Andy Jassy promised “beautiful” new hardware back in February, which is when the key software they’ll be running — Alexa Plus — made its debut.

Whether Amazon can make Alexa Plus useful is the real question beneath all of today’s announcements. The AI-powered assistant is off to a promising start, but on current devices, it can be sluggish when responding and still misunderstand your intent. New hardware can help with some of that, but it can only go so far when it comes to LLMs.

This week, Amazon will launch new Echo hardware designed to supercharge Alexa Plus, the AI-powered upgrade to its voice assistant. I’ve been using Alexa Plus for the last few months as part of its Early Access program, and while the new assistant is off to a promising start, it’s still clearly a work in progress.

To fix Alexa, Amazon had to break it apart and rebuild it. The result is a hybrid smart home assistant, personal assistant, and Amazon’s answer to ChatGPT. Right now, in its Beta phase, this new Alexa isn’t doing any of those things as well as I’d hoped.

Amazon is hosting its 2025 fall hardware event on Tuesday, September 30th, and it could be a packed show. The company’s invite has a few not-so-subtle hints about new Echos and a new Kindle. It will also be Amazon’s next big product event for Panos Panay, who joined Amazon in 2023 to head up its devices and services teams after a long career at Microsoft helping launch products like the Surface lineup.

Amazon has taken some big swings under Panay’s leadership, launching a suite of new Kindle products last year — including the first color Kindle — and announcing its AI-powered Alexa Plus assistant. What’s coming up next, then? Here’s what we think you can expect.

Amazon has sent out invitations to its annual fall hardware event, where it traditionally launches a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and sometimes dozens of other gadgets. The event is scheduled for Tuesday, September 30th, 2025, in New York City.

The invitation hints at new Kindles — possibly a color Kindle Scribe? As well as new Echo devices, indicated by a blue Alexa light. Amazon CEO Andy Jassy said earlier this year that the company would be releasing beautiful new hardware this fall. The Verge will be on the ground at the event later this month to cover all the announcements.